Cookie Policy
Last updated: 13 June 2026
This Cookie Policy explains how nba First Basket Bets uses cookies and similar storage technologies on the website at nba First Basket Bets, and how you can manage your preferences. It should be read together with our Privacy Policy. By using the Site you agree to the use of strictly necessary cookies; non-essential cookies are set only after you have given explicit consent.
What Cookies Are
A cookie is a small text file that a website asks your browser to store on the device you use to access it. Cookies allow a site to remember information across pages and between visits — for example, your cookie consent choice or a display preference. Similar technologies include the browser’s local storage and session storage; for the purposes of this policy we treat them in the same way as cookies.
Legal Basis Under UK Law
The use of cookies in the United Kingdom is governed by the Privacy and Electronic Communications Regulations (PECR), read together with the UK General Data Protection Regulation (UK GDPR). Strictly necessary cookies — those required for the basic operation of the site — may be used without consent. All other cookies require your prior, informed and freely given consent before being set on your device. Where personal data is processed by way of a cookie, the lawful basis under UK GDPR is consent, and you may withdraw that consent at any time.
Categories of Cookies We Use
Strictly necessary cookies. These are required for the Site to function. They support core technical operations such as load-balancing across our servers, security protections against automated abuse, and remembering your cookie consent choice so we do not ask you to renew it on every page. Strictly necessary cookies do not require consent because the Site cannot deliver the editorial content you have asked for without them.
Functional cookies. These remember preferences you have set yourself — for example, a chosen text-size mode if we offer one, or a remembered position in a long article. Functional cookies are set only with your consent.
Analytics cookies. Where deployed, analytics cookies collect aggregate, privacy-respectful information about how readers find and move through the Site — for example, which articles are read most often, the average reading time per page, and the device categories of our visitors. We use this information to improve the editorial. Analytics cookies are set only with your consent and, where the analytics provider supports it, we configure the deployment to anonymise IP addresses and to disable cross-site tracking.
Embedded third-party content. If we embed any third-party content (such as a video player or a map provider) on a future page, that third party may set cookies of its own. Embedded third-party content that uses cookies is loaded only after you have given consent for it, in line with PECR.
We do not currently use advertising cookies, retargeting cookies, social-network sharing cookies that profile you, or any cookies that build behavioural marketing profiles. We do not run programmatic advertising on the Site.
Retention
Strictly necessary cookies are short-lived session cookies in most cases, expiring when you close the browser, with the exception of the consent-record cookie which is retained for up to twelve months so that you do not have to renew your choice on every visit. Functional cookies are retained for a defined period proportionate to the preference they remember, typically up to twelve months. Analytics cookies, where deployed, are retained for the period documented by the relevant analytics provider; we configure the shortest practical retention compatible with meaningful aggregate measurement.
Managing Your Consent
The first time you visit a page on nba First Basket Bets that requires non-essential cookies, you will see a cookie banner inviting you to accept, reject or customise non-essential cookies. You can change your choice at any time by re-opening the cookie controls from the link provided in the footer of the Site. Withdrawing consent will not affect any processing that took place before the withdrawal.
Managing Cookies in Your Browser
Independently of the consent banner on nba First Basket Bets, you can manage cookies through the settings of your browser. Most modern browsers allow you to view the cookies stored on your device, delete them individually or in bulk, and block cookies from particular sites or all sites. You can also enable a private or incognito browsing mode that discards cookies at the end of the session. Instructions vary by browser; consult the help documentation of your browser for the current procedure.
Please note that blocking strictly necessary cookies will degrade the operation of the Site. Some pages may not display correctly, and consent preferences may need to be re-entered on every visit.
Do Not Track
Some browsers offer a “Do Not Track” signal. The interpretation of this signal is not currently standardised in the United Kingdom. We honour your express consent choice made through our cookie banner; we do not currently treat a browser-level Do Not Track signal as overriding that explicit choice, but we do not deploy any cookie that would conflict with a reasonable reading of Do Not Track in any case.
Changes to This Policy
We may update this Cookie Policy when our use of cookies changes, when applicable law changes, or when our service providers update their own practices. The “Last updated” date at the top of this page reflects the most recent revision. Material changes will be drawn to your attention through the cookie banner where appropriate.
Further Information
For more information on cookies in general and on your rights under PECR and UK GDPR, the UK Information Commissioner’s Office (ICO) publishes detailed public guidance. For matters specific to nba First Basket Bets, please use the contact channels listed on our About Us page.